ARMA Advisory

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Melissa was of great value to our accommodation group. She identified very quickly significant opportunities and through clear communication, our team were able to implement efficiently & effectively. The gains we made were significant – but more importantly the permanent changes that we made, have generated a great last return, and helped facilitate the recent successful expansion of our accommodation group.

Eoin Loftus, CEO of Majestic Hotels

Strategy Experts

ARMA serves as an invaluable partner for tourism operators and industries with perishable assets by offering specialised consulting in revenue and profit optimisation. Our expertise and independent fresh perspective have consistently added significant value to a diverse portfolio of tourism operators.

With a deep understanding of revenue management intricacies, we collaborate closely with clients to tailor strategies that align with their unique needs and challenges. By providing practical solutions and insights, we empower tourism operators to make informed decisions that maximise revenue and profit, focusing on total revenue management and aligning all commercial and operational pillars of the organisation for optimal business growth and performance.

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Over the past 6 years I have had the pleasure of working with Melissa on many occasions – both as a client of hers and as a speaker at her highly regarded conferences. Melissa is one of the key leaders in the growth and understanding of revenue management. For many businesses, revenue management can be extremely complex and challenging.

Melissa has the unique ability of translating the complex into the practical. Many tourism businesses have seen very strong revenue growth due to the advice and guidance of Melissa.

Steven Wright, CEO BIG4 Holiday Parks

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