ABOUT RISE UP


Experience the APAC Revenue Management Summit 2024, returning to Melbourne on May 27th and 28th!

This essential event is your gateway to the latest trends and strategies in revenue and yield management, designed to address critical commercial pillars driving revenue and profit optimisation for your business.

Join industry leaders and experts for two days of invaluable insights and networking opportunities. Dive deep into cutting-edge strategies, connect with like-minded professionals, and gain actionable solutions to tackle pain points across various commercial pillars.

Major Partner

Event Director

Don’t miss out on these tickets! Secure your spot now and be part of “RISE UP” – APAC Revenue Management Summit 2024.

See you in Melbourne!

Platinum Partners

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Delegates move to either Track 1 or Track 2. All sessions provide expert and insightful advice and are targeted towards the following sectors:

  • Holiday Parks & Resorts
  • Hotel and Motel Accommodation
  • Short Term Rentals
  • Apartments & Boutique Accommodation


Delegates move to either Track 1 or Track 2. All sessions provide expert and insightful advice and are targeted towards the following sectors:

  • Holiday Parks & Resorts
  • Hotel and Motel Accommodation
  • Short Term Rentals
  • Apartments & Boutique Accommodation

Head to the Pavillion and join us for drinks and canapes to wrap up Day 1 and continue the discussion! Sponsored by Lighthouse.

See you back for Day 2.


With Special Guest

Ask Me Anything!

Short Term Rental Market Update and Q&A Mitchell Price, Chief Executive Officer – ASTRA (Australia and New Zealand Short Term Rental Accommodation Association)


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THE CONFERENCE FOR INDUSTRY EXPERTS

AI presents an incredible opportunity for those that are willing to step into the opportunity, but most are overwhelmed and not sure where to start. Join AI expert and founder Dawid Naude on understanding how to think about AI, some ideas to inspire, and how you can take advantage of AI immediately.



Crafting Winning Pricing Strategies for Diverse Hotel Segments in Australia

Discover the secrets to drive total profitability in Australia’s hospitality sector with advanced pricing strategies tailored to diverse hotel segments. Explore market segmentation, harness data analytics, and leverage pricing psychology to set rates that maximise profitability while navigating competitive landscapes and seasonal fluctuations. Whether overseeing hotels, motels, casinos, Holiday Parks & Resorts or Short Term Rentals in Australia, this presentation equips hoteliers with the tools to elevate guest satisfaction and achieve success in Australia’s dynamic hospitality industry.

11.30am – 12.00pm: Karen Golden – CEO & Founder, DWELL Concepts

Wellness Tourism: The Fastest Growing Sector in the World

Where are the opportunities, and how can you be a part of it?

Explore the dynamic landscape of wellness tourism, currently the fastest-growing sector in global travel. This session will dive into what wellness tourism is, its robust growth trajectory, and the emerging opportunities it presents. 

You will explore the latest industry data to understand market trends and discuss effective strategies for tapping into this lucrative market. Learn how integrating wellness into your offerings can not only enhance your Average Daily Rate (ADR) and top-line revenue but also significantly boost your overall position in the market as you RISE UP and become at the forefront of this booming industry.



  • Brett Salter, Head of Accommodation – Endeavour Group/ALH Hotels
  • Sonia Vickers, Senior Asset Manager – Minett Prime Square
  • Kari Hunter, Senior Director Strategy, Sales & Marketing – Choice Hotels Asia-Pac
  • Moderator – Ted Horner, E Horner & Associates

The Impact of Generative AI on Revenue Management and Guest Experience



From Pain to A Brand New Day!

The popular Genius Zones are smaller delegate discussion zones focusing on one or two industry pain points, and sharing practical insights and discussions that take you from pain to a brand new day.

Topic 1: Commercial mindset: the transformative power of purpose, alignment and transparencyMarika Sanigorska, Regional Director, Enterprise, SiteMinder

Topic 2: Are you ready for no more UA on 30 June? Learn what to do along with my top two direct booking strategy tips Adrian Caruso, Group Managing Director, Fastrack Group

Topic 3: How to utilise forward looking data in an Increasingly unpredictable market environment Jeong Pyon – Director of Hospitality Solutions, APAC, Duetto

4.30pm – 5.00pm: Revenue Insights Leaders Panel

Unlocking Revenue Insights: Navigating the complexities of revenue management in hotels and short-term rentals 

Moderated by Jamie Griego, Director of Account Management, Expedia Group

The right insights are essential to building a successful hotel or vacation rental revenue strategy, and often a variety of insights are leveraged to build successful strategies. Join Expedia Group’s Jamie Griego,  along with revenue leaders across various accommodation types, to learn more about what actionable insights and innovative approaches are key to building a successful revenue strategy in the evolving traveler marketplace.

  • Bianca Murphy– Area Revenue Manager, The Lancemore Group
  • Will Creedon – Founder and CEO , Alloggio
  • Simon Balmano – Director of Revenue- Apartments and Realty, Accor

5.30pm CLOSE

Bring Lanyards for Day 2 entry!

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2024 Summit Industry Thought Leaders

Todd Simms – Director, Revenue Management South East Asia and Pacific – MGallery I Sofitel I Emblems and ARMA Advisory Board President

Madhavi Nagarajan – Head of Revenue & Distribution – The Ascott Limited and ARMA Advisory Board Member

Brendan Smith – Group Revenue Manager – RACV

Katrina Wallace – National Revenue Manager – NRMA Parks and Resorts and ARMA Advisory Board Member

Monique Jeffrey – Revenue Manager – Choice Hotels Asia-Pac

Monique Jeffrey

Richard Munro

Brett Salter

Alex Dugdale

Jamie Griego

Kari Hunter

Dawid Naude

Michael Brennan

Mitchell Price

Sonia Vickers

Karen Golden

Professor. Dr Amin Beheshti

Kristy McGowan

Ted Horner

Madhavi Nagarajan

Clare Coyle

Luke Rayner

Chris Crowley

Jeong Pyon

Ivan Cintado

Will Creedon

Bianca Murphy

Amit Peshawaria

Salvatore Busardó

Kerry Gouws

Matthew Burke

Adrian Caruso

Todd Simms

Matthew Camp

Jurgen Ortelee

Shankar Kotha

Mike Evans

Simon Balmano

Joanne Cohen

Jarrod Crump

Jacqueline Choo

Deepanshu Nihalani

Craig Dennington

Clare West

Jack Trainor

Katrina Wallace

Samantha Fabris

James Corbitt

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TESTIMONIALS

“Congratulations on an amazing event. So many RevMan leaders and tourism organisations in one space all working collaboratively together. Great ethos and lovely to be a part of”

“A big congratulations on a superbly executed event Melissa. The warmth and spirit of the revenue management community was in full flight”

“A great event, inspiring for all levels of revenue management”

“Without question a standout event in this region, an all-round first class conference that delivers unique and inspiring content surrounded by wonderful industry professionals”

“I found an extra $20k in my business from lessons learned at the Summit”

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