Critical Thinking


In today’s society, many people experience information overload. We are bombarded with messages that try to convince us to believe various ideas, purchase things, support causes, and lead our lifestyle in a particular way.

How do you know what to believe? How do you separate the truth from falsity?

The answer lies in critical thinking skills. The ability to clearly reason through problems and to present arguments in a logical, compelling way has become a key skill for survival in today’s world and an essential skill for revenue and yield management professionals.

Revenue managers are solving problems daily and must critically analyse a wide array of sources before forming any opinions or drawing conclusions.

This module will introduce critical thinking and explore the seven standards of critical thinking. In addition to strong critical thinking skills, effective communication skills are a must for revenue managers, both written and verbal.


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