How do you know your campaigns are performing well? Can you measure the success of a strategy? How can you be sure your hard work is bringing you closer to your goals?
Marketing is a dynamic field, and analytics can help you get a handle on your strategy. With analytics, you’ll have a clearer picture of where you’ve been, how your plans are working, and where you could be moving forward.
This course will give you a broad overview of what marketing analytics is and how it can benefit your team. You’ll also get tips and tricks for making the most out of your data.